Indian owner of Royal Enfield is looking forward to reinvent to appeal urban riders from Paris to Bogota. Royal Enfield was acquired by Eicher Motors about a century after the company was found in 1893 and is planning to increase its capacity by 50 percent in 2015.
The plans were announced by the president of the motorcycle unit Rudratej Singh. The plans will add at least 50 percent capacity and will make as many as 450,000 on an annual basis. The production will help to serve the increasing demand in India and the overseas market which will include Colombia. There are several Royal Enfield enthusiasts in the country and are attracted to its age old heritage and its ease of handling and repair.
The company has opened exclusive dealerships in Medellin and Bogota and is planning to have two more in Colombia in 2015. The new outlets will also have accessories, clothing and is planning to project a lifestyle image. More stores are being planned for Madrid, London and Paris.
Royal Enfield will be spending 5 billion rupees on land in 2015 for a new factory which be a boost for its 480 outlets and its technical centre in the UK. Decision will also be taken this year on when to set up a new factory.